Qualitative research is the study of social, relational, and experiential phenomena in their natural setting. It is exploratory research, intended to achieve a deep understanding of a situation from the perspective of participants. It is also inductive, or “ground up” research, in which insights emerge from the data.

Learning Objectives
After completing this online learning module, you will be able to:

• Describe the logistics involved in running a qualitative project
• Identify which qualitative methodology you can use for your research project.
• Discuss data collection methods that best help answer your proposed qualitative research question(s).
• Describe how you would conduct data analysis for your proposed research.
• Summarize how you would ensure the trustworthiness of your proposed research.

This continuing professional development (CPD) program has been designed to consider the CanMEDS Physician Competency Framework, including the roles of:

• Scholar
• Collaborator